The Wall Street Journal | Barron’s Group, part of Dow Jones & Company and The MediaVantage, an international media representative in the Middle East, announced a new partnership aimed at bringing Dow Jones’ range of advertising solutions to clients and media agencies across the Middle East.
The partnership will allow MediaVantage to promote display, content and live event advertising opportunities within, (but not limited to) Dow Jones’ portfolio of titles including The Wall Street Journal, Barron’s, MarketWatch, Mansion Global and Financial News.
Under the terms of the partnership, The MediaVantage will assist regional clients and agencies with their digital and content strategies on behalf of Dow Jones & Company solutions – helping them to translate client objectives into effective strategies across the trusted WSJ | BG portfolio.
Anna Foot, SVP international media and marketing solutions, Dow Jones said, “The Wall Street Journal is pleased to be continuing our commitment to covering the region for our global readership. For over a century, WSJ | BG has delivered award-winning, credible content our readers trust to help inform their decisions – and our range of advertising solutions allow our clients to engage this influential community within brand-safe environments. With more members than at any time in our history, we see huge potential for Middle East brands to reach our audience through the print, digital, mobile, live journalism and custom content solutions we offer. We are excited to be working with The MediaVantage to bring our solutions to new clients across the GCC region.”
Manoj Khimji, managing director, The MediaVantage, added, “Throughout our 11-year tenure bringing the biggest media brands to the region, the media offering from Dow Jones has continued to grow, evolve and excel in providing client-centric solutions. We’re delighted to help WSJ|BG increase its presence in the Middle East, particularly through our footprint across the UAE, Saudi Arabia and Qatar.”
