PRCA MENA incorporates Baha Hamadi, head of communications at Crescent Enterprises, to its board

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has appointed Baha Hamadi, Head of Communications at Crescent Enterprises, to its board.

Hamadi has over 15 years of practice in integrated marketing, strategic planning and counselling, bi-lingual writing (English and Arabic), digital marketing and crisis communications. With a wealth of on-ground experience in MEA, USA, India and the Philippines, advocacy of corporate citizenship and cause marketing has always been a cross-cutting theme in his career. As an ardent believer in divergent thinking and identifying opportunities based on insight, Hamadis communications skills have consistently carved out a greater share of voice for leading regional and global corporates as well as non-profit organisations.

Ahmad Itani, chairperson of PRCA MENA, said: Baha is a seasoned professional who brings with him over a decade of communication experience and we are proud to have him on our journey towards empowering the regional communication industry. His experience will prove to be an asset and a source of inspiration for his colleagues and peers across a diverse set of industries.”

Baha Hamadi commented: “Board service for the world’s largest professional public relations and communications body is truly a privilege. Keeping pace with digital transformation, the rise of new media and the ensuing changes in consumer behaviour, the world of communications is rapidly evolving. In the Middle East & North Africa (MENA) region in particular, we are witnessing much-needed proliferation and specialization of agency and in-house communicators. Successful pivots like these boil down to our collective effort in building and promoting a sound business case behind them. I’m eager to support the PRCA MENA Regional Board in advancing the organisation’s mission while raising the bar for the next generation of communications professionals.”

The PRCA MENA PR and Communications Board provides a formal mechanism to consult the industry’s most senior practitioners on relevant matters of concern. The board also represents a think tank for the industry by highlighting PRCA’s strategic priorities and producing helpful commentary, advice and best-practice guidance for PR and communication professionals.