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DigitalFeaturedOpinion

The vision to think and create boldly… pays off

“It’s proof that to be independent is not to work in isolation,” says Liwa Content Driven's Sagar Rege

Being independent comes naturally to Liwa Content.Driven. “We’ve been proudly autonomous for over three decades,” says Sagar Rege, Director. “What makes us prouder today is that our independent vision to think and create boldly has been recognized at the prestigious Effie Awards Index.”
To be named one of MENA’s Most Effective Independent Agencies 2023, by as credible an authority as the Effie Awards Index, is testimony to Liwa’s creative, strategic and production prowess.
And if Effies are in, would Cannes be far behind? Liwa bagged 1 Gold and 3 Bronzes at Cannes this year, in association with Leo Burnett and Saatchi & Saatchi.
“It’s proof that to be independent is not


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