By Puja Pannum, managing director, Blis
Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have never played a game of football in their life.
This is the problem with online content data – it reveals a thing or two, but doesn’t give you the full picture.
Location data maps the real lives of your audience
In today’s world, much deeper insights into customer habits and interests are being revealed like never before by location data. Of course,
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