Omnicom Media Group makes key digital appointments

Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the Middle East/North Africa region.  Andreas Frangeskides has joined as Director-Marketing Solutions, while Oleksandr Cherviakov is now the consultancy’s Senior Manager-Business Solutions.

Previously the Data Lead at PHD in the UK, Frangeskides brings over 10 years of experience in multi-channel planning and buying, data management, analytics and reporting, project management, research and insight development. He has worked with agencies, media and clients, giving him a unique perspective on the advertising industry.

Frangeskides will lead on the client solution portfolio, including Omni, Omnicom’s people-based, precision marketing and insights platform. Both strategic and operational, he will be part of the team working on the business transformation of the group’s clients.

Frangeskides’ mission is to ensure Omnicom Media Group’s clients across the region have access to best-in-class marketing products and consultation. These include bespoke analytics, a new multi-touch attribution tool and addressable audience activation.


Working on OMG MENA’s internal systems, Cherviakov will lead on the transformation of the agencies through automation. Several projects are under way to strengthen the group’s current tech stack, with more to follow.

A senior software engineer and a certified ethical hacker, Cherviakov has long focused on making technology work for his clients. In his 15-year career, Cherviakov has worked across varied sectors, including IT, automotive, trade/logistics, oil and gas, and media, in both the public and private sectors.

He delivers IT infrastructures that enable the automation of manual low-value tasks and provides tools for comprehensive business decision-making and optimized business processes. His task is to make sure OMG extracts the full value of the data it handles.

Omnicom Media Group MENA has appointed Joubran Abdul Khalek as Head of Performance & Programmatic in its regional hub in Beirut, CORE. He comes from Publicis Media, where he was head of Center of Excellence.

Abdul Khalek has over 11 years of experience in digital marketing, gained across the Middle East and many client sectors. Thanks to his deep understanding of the regional digital landscape and expertise in search, programmatic, tag management, social performance and content, he is an ardent tech evangelist who believes in the power of data.

At OMG MENA’s CORE, he leads more than 30 experts who work on the group’s agencies’ campaigns. His task will be to stimulate his team’s growth and development, as well as their performance, focusing on both talent and product.