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The unique Middle East podcast market, by Next Broadcast Media’s Lemya Soltani

By Lemya Soltani, Next Broadcast Media, Director of Partnerships & Business Development.

Podcast advertising in the UAE and Saudi Arabia is booming. Popularity and trust in the medium are at an all-time high driving brands to start investing. But as a relatively new medium, a common distribution mistake keeps recurring. Understanding the unique Middle East podcast landscape will stop stunting the success of audio campaigns and start to realize the full potential.
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The podcast platform nuance

Before launching an audio campaign, choosing which p


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