The Middle East is well recognized as a hub of creativity, and TikTok has been a testament to this since its launch in the region in 2020. With the arrival of TikTok For Business in the region, creativity took a leap with an explosion of branded content on the platform that successfully connected with the audience and engaged with them in a meaningful way.
In order to celebrate the most creative work coming out of the region, TikTok has launched the TikTok Creative Digest, a bi-monthly video newsletter featuring the most innovative regional brand
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