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The state of the podcast in the MENA region – in conversation with Chirag Desai

Podcasts continue to bring value for brands as they grow in the Middle East, Chirag Desai tells Campaign. The founder of Amaeya Media examines the medium after the third anniversary of the regional podcast network.

By Sofia Serrano

The podcast medium is still relatively new in the MENA region and there’s still the need for more education and lots of work to grow it to an international level. Podcasts are big business worldwide, however, the added value of making them locally is that it gives the stories a Middle East context, says Chirag Desai.

Desai is the founder of Amaeya Media. The podcast network celebrated its third birthday this past November, one of several milestones that include producing and publishing more than 10,000 minutes of audio across more than 500 episodes of 16 shows in both English and Arabic. Desai had the vision of creating a podcast network that allowed him to be fle


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