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The speed of light: Be part of the game – by Carat KSA’s Julie Larguier

Carat KSA’s media director, Julie Larguier, says that gaming has a special place in the heart of Saudis, and brands would be wise to take note

Ask the Saudi population where they get their news, do their shopping, book an appointment, or even look for a job, and nine out of 10 will reply: on social media.

Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the latest information and insights into the industry in KSA? Then join us for our first Campaign Saudi Briefing 2022: Vision and Ambition. Click here to learn more and register.  
 
Social media users in Saudi Arabia have been phenomenally increasing to reach 29 million people in 2022 – representing an astonishing 83 per cent of the population. Stupefying? Yes. Saudi Arabia has the largest so


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