https://www.youtube.com/watch?v=YcKAhbbKIrU&feature=youtu.be
The Roads and Transport Authority (RTA) in Dubai, one of the most rapidly evolving public transport systems in the world, has implemented a brand-new audio strategy across its network created by international creative music agency, MassiveMusic. The work also recently won Silver at the Transform Awards MEA for ‘Best use of audio brand.’
The journeys that passengers make have the potential to deliver far more meaning beyond simply getting them from A to B. Brands now recognise that they need to connect with customers and create an experience that resonates and evokes personality, trust and consistency.
RTA wanted to develop
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