By Bechir Chehab, managing director Oman, JC Decaux
The advertising spend in Oman, like most of the worldwide markets has been affected significantly due to COVID19. The decline in spend started at the end of Q1 2020 and considerably after the closure of the airports and Muscat city lockdown.
Exposure has seen a very different turn since the global pandemic started, particularly across print, radio, cinema and transport, which all took the most violent hit. However, we could see an increase in digital platforms including streaming and cable media. Intercity borders are closed, yet city curfews were not implemented. This still enabled commuting within the city, and so the reach through st
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