The Department of Economic Development (DED) in Dubai has approved an initiative, launched in the run-up to the UAE’s 50th Anniversary, to provide $1m in free advertising and marketing support to homegrown UAE SMEs.
The overall budget, being offered by Campaign’s parent company, Motivate Media Group, includes around $275,000 to support Tech SMEs, in partnership with Sharjah Entrepreneurship Center (Sheraa), which was announced last week.
The Dubai based, leading multi-platform content producer, understands the challenges the current pandemic poses for small and medium enterprises and will provide up to $50,000 of free advertising each to 20 UAE SMEs to strengthen their businesses and see them prosper into 2021 – a major milestone for the UAE.
The chosen SMEs will have access to print, digital, marketing and editorial support, from Motivate brands such as Gulf Business, What’s On, Emirates Woman and Identity. Motivate will guide SMEs on best practices, helping them target relevant audiences, to ensure that campaigns deliver optimal results.
Ian Fairservice, Managing Partner of Motivate Media Group, said: “We are celebrating the UAE’s success by helping others achieve their business goals. This is an incredibly hard time for all businesses, especially SMEs, and we have one of the largest media portfolios to help businesses across the UAE.”
The DED approved programme allows businesses to nominate themselves for consideration. Motivate Media Group are appointing an expert panel who are looking for companies with potential to not just survive during this difficult period but with a plan to thrive in 2021 and beyond. The SMEs must convince the panel that they will benefit from the significant marketing support and show how their business will continue to grow and contribute to the UAE.
Applications are open to all homegrown UAE businesses, the selected SMEs will have access to up to US$50,000 each in free advertising and comprehensive advice on how to deliver an engaging, multi-media marketing campaign.