Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February. Here are the key highlights:
AI skills are everywhere right now – but proving how to use the tools is another story. LinkedIn is partnering with leading AI innovators including Lovable, Relay.app, Descript and Replit to help members showcase verified proficiency based on how they really use these products.
Instead of self-declared skills, these companies assess members’ real product usage and issue certificates that can be shared on LinkedIn, giving employers and collaborators a clearer, more trusted signal of what professionals can do.
LinkedIn has also just launched Job Tracker, a new way for members to stay on top of roles they’re interested in or have applied for and, crucially, see which connections in their network could help open doors. By bringing job tracking and network insights together, the feature makes the often messy job search feel more organised, more human, and a lot more strategic.
Together, these updates help professionals stand out with credible AI skills and turn their networks into a more active part of their next career move.
Google announced the launch of Lyria 3, Google DeepMind’s latest generative music model, available in Arabic (beta version) around the world. Lyria 3 will be accessible to all users on Google Gemini website.
People can just describe what they want to hear, like “an upbeat, modern Arabic fusion track for Ramadan”, and in a matter of seconds, Gemini will translate the prompt into a high-quality track. The track length is 30 seconds with custom cover art generated by Nano Banana.
Nano Banana 2, Google’s latest state of the art image model is now available in the Middle East and North Africa. The model is accessible on Google Gemini (desktop and mobile app) and Google Search via Google Lens and AI Mode.
X
X launched Real talks through an exclusive partnership with Real Madrid. The brand-new, player-driven X Original series givesf ans direct access to star players from the men’s and women’s teams.
TikTok
TikTok has entered a partnership with Moving Walls Group under its ‘Out of Phone’ initiative. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments where people live, move and engage offline.
Canva
Dubai Chamber of Digital Economy, one of the three chambers operating under the umbrella of Dubai Chambers, has signed an agreement with the global visual communication platform Canva to establish the company’s regional headquarters in Dubai and support 250,000 small and medium-sized enterprises (SMEs) in the digital sector and individuals over the next five years.
Anghami
Anghami’s outlook for 2026 points to a future where audio is more visual and contextual, tied to personal identity. Video-native audio is expected to become standard across podcasts, music content and brand collaborations. AI will also play a far more active role in shaping these experiences.
Getty Images
Getty Images has expanded its longstanding partnership with FBM Media Solutions to enhance and scale its production capabilities across the United Arab Emirates and the Kingdom of Saudi Arabia. Through this partnership, the global visual content creator and marketplace will bring enhanced visual content services and global distribution platform to local brands, publicists and organisations.
