The beauty of digital marketing is its ability to specifically target different groups of people.
This allows you to always be relevant and on-point, should you choose to use this superpower.
Yet the opportunity to use this superpower seems often to be squandered by lazy advertisers, for lack of a better word. They would rather just create one ad or a post targeting everyone, versus creating 20 unique versions to target 20 unique audiences.
But this pay-and-spray approach is riddled with pitfalls. People are becoming very choosy, and brands are trying very hard to accommodate them. People can now build their own anything from a Starbucks coffee to a credit card, poke bowl, car, frozen yoghu
The personal touch, by Netizency’s Fadi Khater
Use digital media targeting to show some interest in your customers’ interests, writes Netizency’s founder and managing partner Fadi Khater. You might be surprised by the results.
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