For the better part of the last decade, digital transformation has been the language of progress. Then Covid made it urgent. Companies had to move fast. Customer journeys shifted online. Operations were reworked and business models had to adapt under pressure. In that moment, transforming digitally was not simply an ambition; it was how businesses kept going.
That period changed things permanently. But it also left behind an assumption that now deserves to be challenged: transformation is mainly a technology agenda. It is not.
The next phase of change in Saudi Arabia will not be defined by digital transformation alone; it will be defined by resilient transformation.
That may sound like a m
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