Destination marketing is often viewed through the lens of product marketing. It’s important to step back and evaluate where it is different. Traditional product marketing is about definition and control. You shape its features, pricing, distribution and story. But a destination is not shaped in an office; it is shaped by history, culture and, most importantly, its people. It is about the perception people have of a place before they even visit it. This is where success builds gradually, from awareness to consideration to intent, and from visits to positive experiences and word of mouth.
When it comes to the practical side, marketing a destination carries far higher stakes than marketi
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