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Blogs & Comment

The next big thing will be physical, not social

Daniel Fogg is an entrepreneur and strategist working in Dubai and London      

“Every March for the past 17 years people involved in all aspects of interactive business and culture have come together in Austin, Texas to share ideas. Originally taking its name from the direction most attendees needed to travel (south from San Francisco’s Silicon Valley to Los Angeles, then south-west from Los Angeles to Austin), South by Southwest (SXSW) has grown into an international phenomenon. Notorious for breaking new social media trends – both Twitter and FourSquare were ‘discovered’ at the conference – and previewing the future of our technology and media-driven society, this year did no


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