By Abdulwahed Juma, executive vice-president of brand and corporate communications, Du
The Covid-19 pandemic and subsequent lockdowns have, without a doubt, been disruptive to the telco sector. With the new normal seeing consumers demand more, we have responded to meet exceptional rises in demand and support our communities and businesses; an unwavering commitment that saw us step beyond our role as a traditional service provider. This required a relook at our messaging, which we realised had to be more relevant, empathetic, supportive and empowering. We looked at three core aspects:
Business continuity: Conveying that we are capable of ensuring business continuity is crucial for the cust
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