By Brendan Michael Vyner, director, marketing & student recruitment, University of Wollongong in Dubai (UOWD)
The education sector was uniquely vulnerable to the pandemic. Although it was at the forefront
of some of the most proactive responses to the virus – quick to empty classrooms and move classes online – the process was challenging, but we were agile and able to adapt.
The biggest challenge was that we instantly lost the ability to have any in-person recruitment event, including domestic and international road shows, campus tours or admission fairs. We had more than 50 recruitment-related events cancelled from February through June 2020, including regular open days, which
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