By Sofia Serrano
Mark Livings in the co-founder and CEO of the non-alcoholic spirits company Lyre’s. This brand is Livings’ fifth multi-million-dollar business. Livings is a multi-award-winning entrepreneur and founder of a portfolio of businesses in the FMCG – CPG (fast-moving consumer goods/consumer packaged goods) sector, including marketing and advertising, logistics and fulfilment, print and merchandise production.
He is bringing his alcohol-free drinks brand Lyre’s to the MENA region. It will be rolling out in the UAE, KSA and wider region in the coming months.
The products will be sold directly from the website and will be available at most high-end bars and restaurants in
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