Title: Group Chief Executive Officer, Multiply Media Group (MMG)
Years in the role: 16 years
Years in the industry: 24 years
Years in the Middle East region: 21 years
Power Essay: Built for creativity – shaping media experiences with purpose and clarity
The rise of artificial intelligence (AI) and breakthrough technologies is reshaping how we plan, manage and operate. This evolution affects every industry, including the media ecosystem. As capabilities expand, so does our responsibility to use them with purpose.
In Out-of-Home (OOH) and across the broader media landscape, we’re seeing tools that allow campaigns to adapt in real time. AI, data and technology are now essen
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