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The MENA Power List 2024: Saudi Arabia – A marketer’s paradise by Publicis Communications KSA’s Adel Baraja

By Adel Baraja, CEO, Publicis Communications KSA

Adel Baraja, CEO, Publicis Communications KSA.
TITLE: CEO, Publicis Communications KSA
YEARS IN THE ROLE: 1 year
YEARS IN THE INDUSTRY: 22+ years
YEARS IN THE MIDDLE EAST REGION:  14+ years 
OTHER ROLES: Chairman at ProsperUS, Board member at Actrofit, President of the IMD Alumni Association in Saudi Arabia

POWER ESSAY: SAUDI ARABIA – A MARKETER’S PARADISE
 
Imagine a nation on the precipice of a grand transformation. Imagine towering futuristic cities rising from the desert, colossal entertainment hubs teeming with life, and ancient heritage sites reimagined for a new era. This isn’t a scene from a sci-fi film; it�


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