Ahmad Itani, CEO, Cicero & Bernay.
TITLE: Founder and CEO, Cicero & Bernay
YEARS IN THE ROLE: 19 years
YEARS IN THE INDUSTRY: 25 years
YEARS IN THE MIDDLE EAST REGION: 48 years
OTHER ROLES: Chairman, PRCA MENA; President, ICCO Middle East
POWER ESSAY: Looking into the 2025 social media mirror
We tend to divide time into neat segments, as if each respective period stands alone. The reality is far more fluid; the passage of time is continuous, and the lifespan of the spaces and tools we interact with reflects this. Platforms we rely on today are built on histories and choices, making their evolution inevitable: the ongoing c
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