MENA Power List 2024 – Dana Tahir
TITLE: Managing Director, HAVAS Red
YEARS IN THE ROLE: 6 years
YEARS IN THE INDUSTRY: 17 years
YEARS IN THE MIDDLE EAST REGION: 18 years
POWER ESSAY: LAYING THE GROUNDWORK FOR LASTING CHANGE
As we experience big market shifts globally, leaders are more than ever emphasising the importance of embracing change in business. The Middle East’s rapid adoption of megatrends, such as disruptive technology, means regional agencies are faced with the inevitability of disruption and change management. From generative AI and even shifts toward sustainability, the region is under
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
