Introduction by Austyn Allison
This is Campaign’s first Power List. If it looks a little familiar, it’s because it’s in some ways a new and improved iteration of our long-running Power Essays supplement.
For 2021 we decided to mix it up, revising the supplement’s practical definition of power (the ‘what is power?’ question is worth a lot of pages on its own; we’ll side-step it for now). This year we insisted that the only people we would ask to contribute and agree to include would be the heads of major companies – holding groups, agencies, media reps.
This gives us a real view from above. The people in the coming pages oversee thousands of staff and budgets worth tens
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