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The launch of “Baaz”, the first culturally relevant and tailored social media platform for Arab communities

The platform targets the Arab audiences in the MENA region, and is characterized by providing features that are culturally relevant to the Arab user and includes features as augmented reality and the use of avatars.

The trial version of Baaz, a social media platform created in the Arab world for the Arab world, has launched.

Baaz has various features, most notably the augmented reality technologies that enable the user to test a set of visual effects in harmony with facial movements. Baaz also offers an exclusive series group of avatars that embody famous Arab personalities or have Arab features. This is in addition to the “Explore” section, that allows the platform users to browse the most prominent and interactive photos and videos based on their interests, ranging from comedy, video gaming, travel, sports, arts, and more.
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