Why AVEs are not relevant in today’s world
If your client had a negative piece of coverage, would you ascribe an advertising value equivalent to it?
Or, if your client had a brief two-word mention in a full-page spread, would you try to calculate the AVE based on a percentage of words in the article?
Even if you have a positive article that is all about your client – would you assign an AVE even if your messages were/were not included in the text or regardless of whether people read or reacted to the content?
How does your adtech look for 2022? No matter what stage your planning is at, our final Online Briefing of the year has you covered. Join us on November 29 for Adtech Pla
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.