‘Innovate or die’, for some businesses, has now evolved to ‘automate or die’. But the question
today is not whether marketers require automation, but where the next opportunity to automate is. If agencies or marketers are still debating this, then they are already behind the curve. Back in 2017, marketers were already utilising some form of automation platform with the biggest growth anticipated in AI.
By 2020, Salesforce has predicted, the adoption of AI have grown a whopping 139 per cent from 2017 among sales teams globally, indicating that the adoption of emerging automated technologies is inevitable. However, automation and ‘personalisation’ (a term that has become a household st
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