If the future of marketing is more human, more connected – then we’re not just moving forward. We’re levelling up, writes Fadi Nakhle.
Running a fully integrated ad agency gives you a front-row seat to what’s changing – and what still works. And here’s what we’re seeing in 2025: marketing has stopped trying to shout – and finally learned how to flirt.
It’s no longer about being louder. It’s about being useful. And that’s a future worth leaning into. But the question is: do ads have a future in this future?
Personalisation that actually feels personal
Let’s get one thing straight: people don’t
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