By Christophe Castagnera, head of strategy, Middle East, Imagination
This month, Qatar will be the first Arab and Muslim country to host the FIFA World Cup. While the region prepares to take the coveted spotlight on the world stage, what is becoming increasingly clear to the rest of the world is the sheer passion for football that Qatar and its neighbouring countries possess. As the excitement builds in the lead-up to the first game between Qatar and Ecuador on 20th November, it’s important to explore the opportunities and experiences the tournament will bring to the region.
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