January 2021 vs January 2022
A few months ago, I was reading a meme that asked, who was responsible for our digital transformation? The CEO, CTO or Covid-19. This got me thinking, the pandemic did not only affect the way we interact with one another, the way we work, and where we purchase products from, it has also affected the type of products we purchase. Brands like Samsung have realized the importance of these changes in our behaviours as their SVP announced how their phones are adapting to a pandemic world from an interface, functionality, and even aesthetics point of view.
We found that there was no single body that pulled together data of the top growing and declining e-commerce categori
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