Dubai-founded provider of 2-for-1 offers, the ENTERTAINER, launched a heartfelt campaign on 12 March 2026, giving away free subscriptions to residents in the UAE in an effort to support the hospitality and entertainment sector in the country during recent current events.
The campaign initially launched with 50,000 free memberships up for grabs, a number that quickly grew to a total of 250,000 being claimed to meet the overwhelming response from residents.
The offer championed community spirit, reflecting and celebrating the qualities of residents who have displayed steadfast resilience in these times. It also aimed to encourage connection and coming together when anxieties may be high while supporting the very businesses that many livelihoods depend on.
The company continues to emphasise that residents should use the One Heart memberships in accordance with official government guidance and any applicable safety measures, while supporting participating venues responsibly.
Donna Benton, Founder and CEO of the ENTERTAINER said the campaign, titled Our Home. Our Heart. was born from a “very simple idea”.
“The UAE’s restaurants, cafés and leisure venues are part of our everyday lifestyle; they’re where we celebrate, keep in touch with friends and spend time with family,” she said. “We wanted to remind people just how important that connection is during this challenging time.”
The ENTERTAINER witnessed nearly 20,000 offers redeemed across participating restaurants, leisure destinations and hospitality outlets in the first 24 hours. By Sunday, 15 March 2026, that figure stood at nearly 100,000.
View this post on Instagram
“For us, that’s the most meaningful metric,” said Benton. “It shows that the campaign is doing exactly what it set out to do: encouraging people, when it’s safe and appropriate, to reconnect with their favourite places and support the hospitality industry that plays such a big role in the UAE’s lifestyle and community culture.”
With community spirit in mind, the ENTERTAINER has claimed that the success of the offer is a testament for the appreciation of the people behind well-loved experiences from dining, leisure, entertainment, beauty and hotel brands across the Middle East.
Fueled by a sharp focus on supporting businesses in the UAE, the ENTERTAINER’s campaign aims to celebrate the hospitality industry and engage with customers through a moment of positivity.
“As a brand that has worked alongside the hospitality industry for over 25 years, we felt it was our responsibility to help support the sector and encourage residents to support their favourite venues – obviously, when it is safe and appropriate to do so,” Benton said.
“Our role was simply to amplify that message and give our merchant partners a platform to stay visible and engaged with customers during a difficult period,” she added. “It’s very much aligned with our long-term philosophy: when our partners thrive, the whole ecosystem thrives – and that includes our customers.”
