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Active Progressive Communications partnership

Active and Progressive Communications form cross-regional partnership

Kamille Marchant, Festival Director, Athar - Saudi Festival of Creativity

‘It is time for us, as women, to step up and claim our place’

Dubai Media Council launches ‘One Media Dubai’ for media professionals

Ramadan 2021: A month filled with support, food, and TV shows on TikTok

TikTok calls on community to support Lebanese Red Cross

Matrix Public Relations to support local companies with free PR services as COVID-19 pandemic continues

Enabling brands to win greater consumer attention during these unprecedented times

VMLY&R works with Betty Crocker to change regional stereotype with #TheKitchenIsForEveryone

Virtuzone launches Stand Together, the free online marketplace to support UAE’s SMEs

THE WORK

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

Zidan

Advertising Creative Featured Marketing The WorkJul 9, 2025

Shantelle Nagarajan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BackLite Media releases annual publication SpotLite 3.0

Jul 4, 2025

Campaign Middle East’s Work picks from June

Jul 11, 2025

Value – first and foremost

Jul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Jul 9, 2025

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