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DigitalFeaturedOpinion

THE E-Volution BOOM, by BASSMAT’s Faisal AlGain

Experts agree that we are in the middle of a marketing revolutionary era, with rapid change we are evolving from traditional marketing to digital, writes BASSMAT's chief growth officer Faisal AlGain.

Against what many may believe, human nature appreciates stability; change is often an uncomfortable and rather turbulent thought to our peace of mind. We were built to feel safer with whatever we can familiarise ourselves with. From that sense to us humans, the word “transformation” can sound scary and invading, but somehow, we have all been slowly habituated.

The recent yet drastic change in human day to day behaviour seems to have happened slowly, but the reality is our lives have been evolving faster than we may perceive it. But this is nothing strange for us earth inhabitants; we live in a fast/steady planet, floating in fast/steady space.

One day we tell our kids to stay o


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