George Dimakis, Account Director at VICE Media MEA.From a young age, I have always had the instinct to pause and question things. Not to retaliate, but to think about whether there might be another way of doing them. That sense of curiosity has stayed with me, and over the years I’ve come to realise it is one of the most valuable traits one can have in advertising.
Too often, we play it safe. The easy thing is to agree. To nod at the brief, accept the idea, commit to the deadline. Even when everyone in the room knows it will not deliver. Sometimes it comes from politeness, sometimes from fear of conflict. Whatever the reason, it affects both the work and the relationship.
Saying no, or even just pausing to ask ‘Is this really the best
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