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The complete AI lowdown from CES 2025: buzzword to backbone

TBWA's Noah Khan and TBWA\Raad's Rony Skaf share the key takeaways from CES 2025: How AI has become ubiquitous and empowers human potential.

Let’s imagine – Ahmed is at home, pondering what to prepare for dinner. Confused, he turns to his smart fridge and asks, “What can I make with what I have?” Within moments, the fridge scans its contents, analyses possibilities, and suggests a recipe. What may have seemed futuristic a decade ago is now a reality.

While Ahmed cooks, his wearable device reminds him of plans he discussed earlier with his friends and even sets notifications for upcoming tasks. Later, his elderly mother receives a Tombot robotic dog—a lifelike companion designed to provide emotional comfort. The robotic pup wags its tail, responds to her voice, and mimics the companionship of a real pet. Ahmed himse


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