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The complete AI lowdown from CES 2025: buzzword to backbone

TBWA's Noah Khan and TBWA\Raad's Rony Skaf share the key takeaways from CES 2025: How AI has become ubiquitous and empowers human potential.

Let’s imagine – Ahmed is at home, pondering what to prepare for dinner. Confused, he turns to his smart fridge and asks, “What can I make with what I have?” Within moments, the fridge scans its contents, analyses possibilities, and suggests a recipe. What may have seemed futuristic a decade ago is now a reality.

While Ahmed cooks, his wearable device reminds him of plans he discussed earlier with his friends and even sets notifications for upcoming tasks. Later, his elderly mother receives a Tombot robotic dog—a lifelike companion designed to provide emotional comfort. The robotic pup wags its tail, responds to her voice, and mimics the companionship of a real pet. Ahmed himse


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.