TikTok is home to more than just funny animal videos and the latest Gen Z dance trend. When used correctly, it is a powerful social media platform for brands to engage with community members.
Hidden beneath the For You Page’s surface is another platform where brands can generate genuine engagement: the comments section.
Brands have taken to the comments, leaving sharp, witty takes on highly viewed videos.
Le Pear Societe (LPS) witnessed this recently when Microsoft left a comment on a video they posted on how employees treat their office laptops.
Showing up as a top comment, Microsoft now has the best visibility on a video that has over a million views and ironically features an Apple Mac Book.
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