Kunal Gupta, the founder and CEO of US-based format management platform Polar, came to Dubai recently to talk about his company’s technology, and also to spread some mindfulness vibes among its partners at a morning meditation session.
In the region, Polar’s technology is licensed exclusively through DMS, the digital arm of media house
Choueiri Group. The platform gives agencies and clients a way to reposition their social posts for use on popular websites within the Polar network, including The Guardian, Bloomberg and MBC. The posts have the look and feel of native social ads on Facebook or Instagram, and are clickable in the same way. They can also use the same creative.
This mean
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