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‘The Best View’. A Phygital Experience for Mountain View by Wunderman Thompson Cairo

 

With a 3-week head start and super spending powers in the Middle East’s Super Bowl, Ramadan, real estate giants were dominating the reach chats with their reach-maximizing mostly celebrity-dominated communication approach, along with the usual suspect of course; heavy-pocketed Telecom Operators. This, along with the Ramadan season going into its last 10 days, Mountain View and Wunderman Thompson had to view things differently.

In that light, Mountain View, a real estate developer in Egypt, in partnership with Wunderman Thompson Cairo, took the different vie


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