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The art of storytelling in experiential events

"It's not just about the event itself but the storytelling that drives it."

By Jalaja Ramanunni

The Middle East is a hub for major events such as government summits, world-class exhibitions, and corporate conferences at the moment. 

This year, Identity, a global full-service events company with over 20 years of blue-chip experience, announced the expansion of its business to the Middle East by opening two new offices in the United Arab Emirates.

In an interview, Michael Gietzen, the CEO of Identity, says to Campaign Middle East, “There is a strong commitment to delivering experiences, memorable human experiences. It’s not just about the event itself but the storytelling that drives it.”

Are you in Riyadh on May 31st? Do you want to meet the movers and shakers in Saudi m


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