In 2024, the cinematic landscape thrived with a mix of global blockbusters and regional films, establishing Middle Eastern cinemas as hubs for entertainment and brand engagement. Cinemas evolved into cultural spaces, drawing millions to experience films like Dune: Part Two, Inside Out 2, and Deadpool and Wolverine.
Simultaneously, regional hits like X Merati strengthened local connections, showing that cinema here reflects both its people and global cinema.
With the MVM cinema circuit attracting more than 33 million moviegoers annually, advertisers leveraged this audience with campaigns. Delivered through its cinema planning and measurement dashboard, these campaigns showcased how cinema bridges the
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