Through 2024, several brands and advertisers drove down the route of film campaigns, choosing a dynamic and engaging medium to tell compelling stories that resonated with their audiences.
Through powerful visuals and narratives, these film campaigns evoked emotions, created lasting impressions, and enhanced brand visibility. They conveyed complex messages succinctly, effectively capturing audience attention in a crowded media landscape.
As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers and Top 20 integrated and digital campaigns – the editorial team has compiled a list of film campaigns in 2024 that were not only executed well, but also boosted brand recognition, fostered a deeper connection between the brand and its audience, drove loyalty and influenced consumer behaviour.
1
Riyadh Season
Agency: BigTime Creative Shop; Production: RESET UK / Creators Inc
Director: Guy Ritchie
2
Qiddiya City
Agency: Droga5; Production: ProdCo; Director: Ian Pons Jewell and Nick Roney
Writing: Asmaa Mohamed Akram, Talal Haj Ali Bek and Andy Lockley
3
The UAE Government Media Office
Agency: Impact BBDO; Production: Film Pudding
Director: Martin Aamund
4
Nike
Director: Haifaa Al Mansour
5
STC
What Will It Take for You to Go Further
Production: Camouflage Productions
6
EBM
Agency: Impact BBDO / BBDO Pakistan; Production: Seeme Productions
Director: Jami (Jamshed Mahmood Raza)
7
Lipton
Agency: Horizon FCB Dubai; Production: Good People
8
Uber Turkey
Agency: BPG Group; Production: Public Film
Director: Dual
9
Beko
Production: VML Germany and UK
Director: Jack Howard
10
Aramex
The Undelivered | A Message of Peace
Production: LittleBig Productions
Director: Shahir Sirry
11
Dubai Metro and the Roads & Transport Authority (RTA)
Agency: Livingroom Dubai; Production: Boomtown Productions
Director: Ted Beagles
12
Riyadh Season
Agency: BigTime Creative Shop; Production: Academy Films
Director: Roman Chassaing
13
Nescafe, Nestle
Agency: FP7 McCann Cairo; Production: Everyone
Director: Shank
14
CIB Egypt
Agency: Icon Creations; Production: Gorilla Production
Director: Sherif Mounir
15
Wakala Plus Motor Insurance
All You Need is Wakala Plus Motor Insurance
Agency: Amber Communications
Director: Arun Francis, Film Dojo
Read all the lists from Campaign Middle East’s The Annual issue here.
