The freshness, agility and dedication offered by young and small boutique agencies is contagious, writes Obeida Sidani
“If you don’t like what’s being said, change the conversation” – Don Draper, Mad Men
Radical change has been feeding industry doomsayers with worst-case scenarios.The end of the Mad Men era set the scene for a fierce face-off between the ‘gameoverists’, as referred to by an industry peer in his Campaign column and those holding on to the old reigns of advertising. Budget cuts and restructuring have dishevelled multinational operations. The rise of data is stunting, rather than driving, the growth of creativity. The ‘Uberisation’ of the agency model
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
