Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion. For a long time, advertisers have been dependent on consumer preferences and habits to invent creative ways to showcase brands. Hence, now more than ever, it is essential for brands to stay ahead and evolve with the dynamics and core pillars of advertising starting with Precision Targeting, to Lookalike Modeling, Private Audiences and Insight Analysis.
Approaching programmatic ads and first-party data in a cookie-less era
Gathering first-party data has become a priority to deliver an enhanced experience to cus
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