The digital ecosystem is constantly changing, and programmatic advertising is no exception to this phenomenon! It can be explained by the fact that the new subject it tackles becomes more complex over time, and by technological and regulatory changes. This makes long-term predictions risky and often incomplete. Nevertheless, we can identify the major trends that will guide the MENA digital marketing world during this new year.
Time to prepare for the post-cookie era
Between opportunities to monetize traffic without consent and alternative initiatives, the market is actively preparing for the end of third-party cookies by 2023. Indeed, while the announced disappearance of cookies made
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