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The ¾ Pizza Box that helps tackle food waste during Ramadan

Red Crescent, Pizza2Go, and Mullen Lowe MENA join forces to help address one of the biggest problems during Ramadan while also helping those in need.

The holy month of Ramadan is usually marked by fasting during the day and the traditional Suhoor and Iftar. During this time around 25 per cent of all food is wasted, a problem that goes against the spirit of Ramadan.

Enter the ¾ Pizza Box, launched in a collaborative effort between Red Crescent, Pizza2Go (a local pizza restaurant in Dubai) and advertising agency MullenLowe MENA, which removes a quarter of the


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