Team Red Dot has jointly conceptualized and developed a campaign for talabat UAE for the 50th UAE National Day.
The film is a 60-second ode to the UAE Nation that has been delivering on all its promises and setting global benchmarks.
“How can one pay tribute to a nation that has offered its citizens so much, especially on its 50th National Day anniversary? Both as UAE residents and as talabat, we wanted the campaign to embody more than a congratulatory message to the country for its achievements – we wanted it to reflect the strong emotional bond as well as the immense respect and appreciation we feel towards this nation that we all call home. And with that, salute our riders who deliver every day across the seven emirates. We are honoured to be able to pay tribute to the UAE’s inspirational leadership, and we are proud to deliver to the nation that delivers,” says Gulnar Farooq, Marketing Director at talabat.
Kartik Aiyar, Head of Creative at Team Red Dot adds, “The UAE has delivered on every aspect one can think of. Safety, diversity, innovation, convenience, internet connectivity, transport, you name it and there is an accolade, or a record attached to the UAE. We wanted to link this amazing facet of the UAE to what the brand does. The word ‘deliver’ allowed us to seamlessly integrate the UAE’s achievements with talabat’s brand promise.”
“Delivered” and raised in the UAE, this is my home. On its 50th anniversary, I can proudly say that this campaign reflects the limitless gratitude we have for this generous nation”, says Ali Soudah, Head of Client Experience at Team Red Dot.
The launch film, which has been brought to life by Dejavu Studios, features prominent influencers as the cast, and it also had the Out of home (OOH) and digital rollout coinciding with the National Day celebrations.
