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Anup Oommen
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TCL, Arsenal to focus on storytelling, brand experiences in multi-year deal

Anup Oommen
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TCL customers can expect a new wave of storytelling with brand ambassador Bukayo Saka, exclusive meet-and-greets, positioning TCL not just as a tech brand but as a cultural force that empowers fans, fuels ambition, and delivers world-class experiences.

TCL Arsenal

Global consumer electronics brand TCL has expanded its partnership with Arsenal Football Club to a global level, becoming Arsenal’s Official Global Consumer Electronics Partner. The expanded partnership has been activated across several key markets in the Middle East, including the UAE, Saudi Arabia, and Turkey, with additional regional touchpoints planned as part of the extended rollout.

This announcement builds on a successful regional partnership in the UK, Middle East, and Africa since 2023, TCL and Arsenal are now taking their collaboration global, connecting with fans and consumers in more markets through shared values of innovation, performance and progress.
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Tags:Arsenalaudience behavioursBrand ExperiencesBukayo SakaCampaignsconsistent messagingCultural RelevanceDigital Storytellinginfluencer collaborationslocal audiencesMajid Khan Niazimedia preferencesMiddle Eastoutdoor visibilityretail integrationSaudi ArabiastorytellingTCLTurkeyUAE
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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