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posted on Nov. 17, 2025 at 12:33 pm

TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub

posted on Nov. 17, 2025 at 12:33 pm

Hadi Abou Khzam will drive the evolution of Nissan United 3.0, an artificial intelligence (AI)-powered, data-driven marketing model designed to deliver precision, performance and creative impact at scale.

$Hadi Abou Khzam, Managing Director, Nissan United MENA, TBWA\RAAD.$ Hadi Abou Khzam, Managing Director, Nissan United MENA, TBWARAAD.

TBWA\RAAD has appointed Hadi Abou Khzam as Managing Director for Nissan United MENA.

The strategic hire signals a bold new chapter for the agency’s flagship automotive hub, which serves as the integrated marketing engine for Nissan and INFINITI across the Middle East and North Africa.

In his role, Khzam will drive the evolution of Nissan United 3.0, an artificial intelligence (AI)-powered, data-driven marketing model designed to deliver precision, performance and creative impact at scale.

His mandate: To transform how two of the world’s most iconic automotive brands connect with consumers in one of the industry’s fastest-evolving markets.

“The rules of automotive marketing have been

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Tags:agility Automotive automotive specialist brands connectedness Consumers Content creation creative impact creativity disruption Hadi Abou Khzam Infiniti Integrated Marketing Intelligence Nissan Nissan United MENA Performance performance optimisation precision precision marketing machine Reda Raad TBWA\Raad

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.