valU’s launches its new campaign ‘The endless shopping loop’ featuring renowned Egyptian celebrity Ruby across OOH, TV, and digital channels. The campaign became viral with more than 10.6 million views in the first 10 days in the digital channels. The agency involved is Tarek Nour Advertising, Egypt’s oldest private advertising agency.
May El Gammal, MD, group head of marketing and communications at EFG HERMES commented: This valU campaign comes at a time when the brand has proved itself as a strong consumer fintech solution through its diverse product portfolio with high bandwidth of offerings and services that allow the consumers to achieve their aspired lifestyles through immediate access to finance at a time where consumers are struggling to handle financial burdens”.
Established in 2017, valU is a fintech solutions platform offering premium, customizable financing plans. With more than 3,500 points of sale, valU offers access to a wide network of retail and e-commerce across a diverse array of sectors including residential solar solutions, education, travel, and home furnishings, among others.
Credits
Agency: TNA – Tarek Nour Advertising
Campaign Star: Ruby
Directors: Hamba (Ahmed Hamdallah) and Sherif Doss
DOP: Ahmed Tahoun
Production house: Kay-Oh Productions
Client: valU
Team: May El Gammal [Group Head of Marketing & Communications of EFG Hermes], Salma Abdelhamid [Assistant Marketing Manager at EFG Hermes] and Omar Gamal [valU Brand Manager].
